Mutual Rescue™

About Mutual Rescue™

About Carol Novello, Founder & Spokesperson


Byline BIO: Carol Novello is the founder of Mutual Rescue™ and author of “Mutual Rescue: How Adopting a Homeless Animal Can Save You, Too” (new in paperback, April 2020). Mutual Rescue is a national initiativecof Humane Society Silicon Valley that highlights the connection between people and pets in order to inspire and support life-saving efforts in communities across the nation and world. Mutual Rescue’s first short film, “Eric & Peety,” went viral around the globe and has been viewed more than 100 million times. For more information, visit MutualRescue.org.

Broadcast BIO: Carol Novello is the founder of Mutual Rescue™, a national initiative of Humane Society Silicon Valley that highlights the connection between people and pets. Mutual Rescue’s first film, “Eric & Peety,” went viral around the world and has been viewed more than 100 million times. Learn more at MutualRescue.org. Carol, what was the inspiration behind creating Mutual Rescue?

Full BIO: Carol Novello is the founder of Mutual Rescue™ and author of “Mutual Rescue: How Adopting a Homeless Animal Can Save You, Too” (new in paperback, April 2020). Mutual Rescue is a national initiative of Humane Society Silicon Valley that highlights the connection between people and pets in order to inspire and support life-saving efforts in communities across the nation and world. Mutual Rescue’s first short film, “Eric & Peety,” went viral around the globe and has been viewed more than 100 million times. A former senior software executive at Intuit, Carol served as president of Humane Society Silicon Valley for nearly a decade and earned her MBA from Harvard Business School. She is proud to include several rescue animals in her family. Visit MutualRescue.org.

About Kurt Krukenberg, President



Byline BIO: Kurt Krukenberg leads the Mutual Rescue™ initiative in his role as the president of Humane Society Silicon Valley, where he is also a longtime Doggy Day Out volunteer. Previously, he spent 20 years helping companies and nonprofit organizations create sustainable growth in a variety of operating and advisory roles. Kurt received his Bachelor’s degree in Electrical and Computer Engineering from Rice University and MBA from Harvard Business School. He is eternally grateful to have been rescued by his wife, Charu, and their dogs. Learn more at MutualRescue.org.

Broadcast BIO: Our guest today is Kurt Krukenberg (SAY Crew-can-berg) is president of Mutual Rescue™, a national initiative of Humane Society Silicon Valley that highlights the connection between people and pets. Mutual Rescue’s first film, “Eric & Peety,” went viral worldwide and has been viewed more than 100 million times. Learn more at MutualRescue.org. Welcome, Kurt. What was the inspiration behind creating Mutual Rescue?

Full BIO: Kurt Krukenberg leads the Mutual Rescue™ initiative in his role as the president of Humane Society Silicon Valley. Kurt joined Humane Society Silicon Valley as President in January 2020 after serving as Chair of HSSV’s Board of Directors. He is thrilled to lead a talented and passionate team that is advancing the cause of animal welfare locally, regionally, and nationally through shelter medicine, scalable rescue partnerships, effective homeless animal prevention strategies, and innovative community engagement programs.

Prior to HSSV, Kurt spent 20 years helping companies create sustainable growth in a variety of operating and advisory roles. As an executive coach, he worked with business and nonprofit leaders to design effective organizations, build high-performing teams, and develop their own leadership skills. As a management consultant at Oliver Wyman, Kurt led engagements for Fortune 500 clients in media, technology, healthcare, and life sciences. He also has deep cross-functional experience in marketing, sales, and product development at industry-leading technology companies, including HP/Agilent and Tektronix.

Kurt received his MBA from Harvard Business School and his bachelor’s degree in electrical and computer engineering from Rice University. Kurt is eternally grateful to have been rescued by his wife Charu and their dogs, including Cooper, a pittie/chihuahua mix and proud HSSV alum. Learn more at MutualRescue.org.
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