Welcome to the online press kit for Mutual Rescue™
Making a Bigger Impact—Together
Changing the conversation from
people OR animals to people AND animals
When most of us think of making charitable donations, we think first and foremost of making a positive impact on people in need. This is a natural and beautiful inclination! Sadly however, animal welfare doesn’t make many people’s donation list. Of $380 billion in U.S. charitable giving, only 2% goes to animal-related causes.
What if we told you human welfare and animal welfare go hand in hand?
Mutual Rescue™ is a national initiative created by Humane Society Silicon Valley to change the conversation around animal welfare. You’re not only saving animal lives when you donate to a local animal shelter, you are helping to transform the lives of people in your community for the better through life-changing human-animal relationships.
Helping Animals Helps People
To illustrate this truth, Mutual Rescue has launched a series of films aimed at revealing the impact people and animals have on one another. The first film, “Eric & Peety,” was instantly a viral Internet sensation and has been viewed more than 90 million times. In 2016, "Eric & Peety" was honored with the Relationships First Award, presented by the My Hero Project, whose mission is to use media, art and technology to celebrate the best of humanity. This year, “Eric & Peety” was an honoree of the Webby Awards.
Mutual Rescue is releasing a total of four more films in 2017, the first of which was “Kylie & Liza,” the story of a young girl battling cancer and the kitten she and her family adopted. In “Tracy & Jack,” we met a woman who suffered a debilitating fall while horseback riding then learned to love life again with the help of a three-legged, one-eyed shelter dog. “Josh & Scout” tells the tale of a soldier suffering from PTSD and severe depression and the kitten who saved his life at just the right moment.
Mutual Rescue’s latest film, "Jessi & Andi," introduces a young woman, Jessi, who struggled with anxiety, isolation and self-doubt after her boyfriend committed suicide. Adopting 8-month-old shelter dog Andi began a life-affirming journey for the two that brought Jessi back into the light.
"Kylie & Liza" and "Eric & Peety" were both honored in 2017 with a Communicator Award of Distinction and a Bronze Telly Award. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. The Telly Award is the premier award honoring the best in TV and Cable, Digital and Streaming, and Non-Broadcast Productions. Mutual Rescue was recognized alongside others like Doctors Without Borders, Kellogs, Adobe, Mercedes Benz, Mercy Corps, St. Jude’s, Coca-Cola and Conde Nast with these honors.
Mutual Rescue emphasizes bringing local communities together to support both animals and humans. People everywhere have stories to tell about how shelter animals have changed their lives for the better, and Mutual Rescue is bringing these stories to light. The 2017 film series highlights this impact, from Pittsburgh to Seattle, from Georgia to the Rockies.
Those who have a Mutual Rescue story of their own to tell are invited to submit it for consideration for future films and publications.
Local Giving Matters
A recent survey revealed that 71% of Americans believe their local humane society is a branch of The Humane Society of the United States. This is not the case, and one of Mutual Rescue’s goals is to help people understand the importance of giving directly to their local shelters to create the biggest impact in their local communities.
Together, we are changing lives!
Download a One Pager for Mutual Rescue.
Download stats on Mutual Rescue's impressive reach and film metrics.
PRESS RELEASE (April 05, 2017): Mutual Rescue™ National Movement Partners with PetSmart Charities® to Highlight the Life-Saving Bond Between People and Pets
To learn more, visit www.MutualRescue.org and subscribe to the Mutual Rescue YouTube channel.